Free · 45 minutes · no pitch

A working session, not a sales call.

We pull apart your ICP, outbound stack, messaging, and signal usage in a shared Google Doc, live. You leave with that doc marked up with three specific fixes for your outbound.

What you get

Three specific outputs. Every time.

01

A tightened ICP statement.

We pressure-test who you sell to, what evidence supports it, and where the wrong fits are eating your pipeline.

02

A live markup of your top sequence.

We review length, opener, ask, follow-up cadence, and signal connection the same way we review our own.

03

Three specific, prioritised fixes.

Problem. Recommended action. Expected impact. One sentence each. Specific enough to action this week.

The structure

Eight sections. Timed to fit 45 minutes.

Snapshot5 min
Company stage, buyer, GTM mix, and your #1 frustration.
ICP audit8 min
Who you sell to today and which sub-segments convert highest.
Economics check5 min
ACV, close rate, and whether outbound math works for your stage.
Outbound stack8 min
Channels, volume, tools, domain setup, and current rates.
Message review8 min
Your top sequence pasted in and marked up live.
Signal stack5 min
Top buying signals you can act on immediately.
Top three fixes5 min
Problem, action, and impact.
Next stepNo pitch
If you want help implementing, we discuss the Sprint.
Pick a time

45 minutes. Whenever works for you.

Five quick questions on the booking form so we both come prepared. Calendar invite includes a Zoom link.

📅

GTM Teardown

45 min · Zoom · Free

Pick a slot that works for you — the form takes 30 seconds and the invite includes a Zoom link.

No pressure either way.

If a Sprint isn’t the right fit, the doc is yours to keep. We send one short follow-up 48 hours later – but no sequence will be running against you.

Prefer Email?

[email protected]